Bentley’s Corner Barkery – The Profit Season 3 Episode 10

Marcus Lemonis Vs Bentley’s Corner Barkery

The Company: Bentley’s Corner Barkerybentley's

The Owner(s): Giovanni and Lisa Senafe



In this episode of The Profit, Marcus Lemonis visits Bentley’s Corner Barkery. Bentley’s Corner Barkery is a retailer of natural food and treats or with no by-products or chemical preservatives. The company carries an enormous variety of the tasty and healthy pet foods at affordable prices. Bentley’s Corner Barkery has seven (7) locations all throughout Illinois, USA. The couple Giovanni and Lisa Senafe own and run the business.


In 2008, they opened their first store in Arlington Heights with the health of their own pet. The store was inspired by Giovanni and Lisa’s first child, Bentley. Like most pet owners, the couple cared about Bentley and wanted to provide him with a wholesome diet. With significant research and experience, they learned the difference between “dog food” and natural, nutritious pet food.

bentley before

The Senafes want to share their knowledge to help pet owners in providing the best nourishment for their pets. After seven years of Bentley’s Corner Barkery’s operation, it has 7 locations. Unfortunately, some are losing, and the business needs help. Marcus believes that Bentley’s Corner Barkery can go a long way if some approaches are made.

Problems/Issues In The Business Found By Marcus

  • The company has no solid leadership, and Giovanni is too aggressive.
  • The stores are unorganized and have no inventory process.
  • There is no good communication between managers and business owners.
  • Limited products are available with high prices.
  • They offer products that do not match their standards.

The Deal


Although Giovanni and Lisa are working hard to make their business bigger, they are missing some points. Some stores are not earning a profit, and they need some serious help to become competitive. Marcus made a proposal. Since both Giovanni and Lisa are firm with acquiring some locations, Marcus offered two unique deals. He proposed to invest 1.7 million dollars for 40% equity. The equity will lower to 25% if they already paid him $1.3 million.

First, he offered $400,000 as a working capital for Bentley’s Corner Barkery. Second, he offered $1.3 million for the acquisition and conversion of various locations. Lisa hesitated at first because she wanted to be in control of a lot of things. Marcus insisted he wanted 100% control of the business. After some thinking, they accepted the proposal and a deal was sealed.

Solutions Suggested/Implemented by Marcus To Improve The Business

  • Giovanni took charge of the operation.
  • Bentley’s Corner Barkery was transformed into a local and national brand.
  • A central warehouse was created.
  • They got an AT&T plan to communicate regularly with managers.
  • More quality products are offered with flexible price ranges in Bentley’s Corner Barkery.

During The Show…

Since Lisa and Giovanni are both reluctant to offer other items with lower prices, Marcus brought Lisa to Pet Food Experts to educate here of the other options available for their customers. It made Lisa realized that they are not actually sticking to the criteria they promised to provide.

Marcus also brought Giovanni and Lisa to Freshpet in Bethlehem, PA. There, they discovered that there are lots of varieties and items at reasonable prices they can sell to their clients. Finally, they completely trust Marcus and let him lead the store transformation.


Conclusion and Updates on the Business


In the end, the Senafes allowed Marcus to have all the control, and they are so happy with the results. The stores are well-organized with enough space for customers and their pets to move around.

Giovanni steps up and dream of having more stores in the future. Bentley’s Corner Barkery welcomes more customers and earns more profit.

I hope you enjoyed this review of this episode.

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<< Visit the previous episode The Lano Company – The Profit Season 3 Episode 8

Jungle Scout by Greg Mercer


Jungle Scout Review.

The Product: Jungle ScoutJungle-Scout

The Owner(s): Greg Mercer.

Price: $87 (Lite Extension); $147 (Pro Extension); $39 (Web App)




>>Visit The Official Website<<

Greg Mercer Story

In this review, we here at DBSatten Finance are going to take a look into this product by Greg Mercer.

Jungle Scout is a product database created by Greg Mercer to help you find profitable products in a few seconds. This can prevent wasting time browsing a website made for consumers. Mercer rebuilt Amazon’s catalog mainly to assist sellers search for profitable items in terms of:

  • Product size.
  • Monthly sales.
  • Number of reviews.
  • Product opportunities.

Through the Product Tracker of Jungle Scout, one can monitor his competitor’s inventory, pricing, profit margin, and more. These are crucial factors so you can identify the difference between success and failure in the competitive Amazon marketplace. It can present data needed to ensure a profitable product opportunity.

Jungle Scout provides estimated sales and revenue. It estimates sales volumes by the best sellers rank. Amazon does not publish sales numbers. Although the software is packed with the leading technology, no guarantee is made to the precision of these figures. It is suggested that you use these as base estimates.

Jungle Scout uses an in-house data collection system to accumulate over 1.2 million data points from Amazon sales every month. The data scientist builds models based on collected data to ensure that users always gather up-to-date and exact algorithms.

At present, Jungle Scout provides full support for both the UK and US Amazon stores for the extensions. The web app is limited to the US. Jungle Scout is working to add support for all the Amazon stores.

API Keys are required to use the complete functionality of Jungle Scout Pro. This is limited to individuals who own professional seller accounts on Amazon. Most Amazon sellers have a professional account. You can get it free for the first month. It is impossible for you to see data from the product dimensions, FBA fees, weight columns, and the number of sellers without API Keys.

Jungle Scout makes Amazon research easier. There are three types of programs you can enroll. You can choose from Jungle Lite Extension, Pro Extension, and Web App. The Jungle Scout’s Extension will help you decide according to actual data. With a simple click of a button, you can see a product’s estimated monthly sales, revenue, or other criteria that are important in determining the profitable opportunities.

Jungle Scout Features Overview.

For new potential sellers, the Lite Extension will work best for you. It is affordable, and it provides sales potential for numerous Amazon products. It offers the following:


  • Chrome Extension.
  • The Avg. Star Rating.
  • The Monthly Sales & Revenue.
  • The Number of Reviews.
  • Updates for 1 Year Included.

On the other hand, the Pro Extension is ideal for those who are serious about selling on Amazon. This can help in determining all the important details. It features the following:

  • Chrome Extension.
  • The FBA Fee Calculator.
  • The Monthly Sales & Revenue.
  • The Review Information.
  • The Oversize Indicator.
  • The Dimesions & Weight.
  • The Number of Sellers.
  • The Monthly Item Trends.
  • Updates for 1 Year Included.

The Web App is suitable for sellers who are finding for more product opportunities with certainty and ease. You can pair it with the Pro Extension to maximize research capabilities. This can also work like a magnifying glass that can perform a fantastic examination. It has the following features:

  • Web-Based App.
  • The Spy on Competitors Sales.
  • The Live Product Tracker.
  • The Monitor Inventory & Rank.
  • Find What’s Selling.
  • The Amazon Built for Sellers.
  • The Product Database.
  • The Low Competition Items.
  • Updates for Life.

I hope we helped you have a quick look at what Jungle Scout can offer you in this review.

Feel free to ask questions and comment below if you have anything in mind.

Thanks again for visiting and I wish you good luck.


The Lano Company – The Profit Season 3 Episode 8

Marcus Lemonis Vs The Lano Company

The Company: The Lano CompanyThe-Lano-Company

The Owner(s): Miranda and Layne Coggins



In this episode of the profit, Marcus Lemonis visits The Lano Company. The Lano Company is a small skin care and cosmetics business located in Kansas City, Missouri. This is a company that shares the benefits of natural ingredients in beauty products. The Lano Company promotes natural skin care and facial products with healthy vitamins that nourish the skin. The business is a wholesaler and a distributor of natural skin-care products such as LED lit, LED light up lip gloss, non-drying natural lip stain pens, long lasting lip plumper with mirror, and more.

The Lano Company started in 2005 by Miranda Coggins. Her husband, Layne Coggins, helps her manage the business. The business began when Miranda was looking for an all-natural product that will cure her chapped lips, while she was breastfeeding her daughter. Because she was unable to find one, she decided to make her own and shared it with her family and friends. The outcome was great and she decided to put up her own beauty product line.

Although the company is growing and getting popular, it is still struggling from a huge identity crisis. The company made and produced some products that no one wants. Their products are all around the place and they cannot focus on their core company concepts.

Problems/Issues In The Business Found By Marcus

  • Advertising and design is not trendy enough for its target audience.
  • Not all-natural ingredients.
  • The absence of lanolin in most products.
  • The business is not sustainable.
  • The manufacturing process is slow and obsolete.
  • Lack of direction.

The Deal

Marcus is convinced that The Lano Company has a lot of potential. When he visited the company’s facilities, he noticed that there are so many products that are not connected with the company’s major campaign which is the use of all-natural ingredients and lanolin. Miranda insisted on expanding her range by making products like brushes and tweezers.

Although some of the products earn a bit, many are not generating profit and are just stocked in the warehouse. Marcus pointed out that it was a waste of money. He wanted to encourage Miranda and Layne to stick to lanolin-products.

He initially proposed on investing $500,000 for 30% ownership. The Coggins rejected the proposal and suggested a $500,000 for 20% deal. For 10% annual equity and 20% profit share, Marcus agreed. He signed the check, shook hands and closed the deal.

Solutions Suggested/Implemented by Marcus To Improve The Business

  • Marcus suggests new product development.
  • New company logo and design.
  • Creation of a line of products containing lanolin.
  • Integrate the manufacturing process.
  • Have business partnership with big retailers.

During The Show…

In the earlier days of The Lano Company, Miranda got excited and overbought and overproduced items that are not really marketable. Marcus wants the business to be sustainable, so he suggested concentrating on lanolin-based products and to create a brand. He also recommended throwing all the factory-defects and the products that didn’t sell.

Marcus brought the Coggins to Birchbox to promote their product and hopefully win a partnership. They received incredible feedback and were inspired to re-invent and produce better concepts and products.

They also visited the Rejuvenol Laboratories to see the manufacturing facility and how will it help The Lano Company to manufacture their product easier, faster and cheaper.

Conclusion and Updates on the Business

After all the warehouse cleaning, having a new process in place and a selection of products containing lanolin are done, they are in the process of changing the logo. They agreed to have it simple, meaningful and more attractive.

Marcus brought Miranda to Parlor to sell the new set of products and hear interesting feedback. They also went to QVC to market their new collection. They received great comments and significant recommendations.

Luckily, The Lano Company got a monthly subscription from Katia. She is the co-founder of BirchBox. The Lano Company is enjoying a new success and bigger opportunities today. We wish them all the best.

I hope you enjoyed this review of this episode.

Don’t forget to share this review on social media and share with us your opinions on the episode and its characters in the comments below.

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<< Visit the previous episode Precise Graphix – The Profit Season 3 Episode 7

Precise Graphix – The Profit Season 3 Episode 7

Marcus Lemonis Vs Precise Graphix

The Company: Precise Graphixprecise-graphix

The Owner(s): Keith and Dean Lyden



In this episode of the profit, Marcus Lemonis visits Precise Graphix. This is a sign printing company, which specializes in retail custom design, fabrication and installation services. It is located at Emmaus, Pennsylvania and owned by Lyden brothers, Keith and Dean. The company works from the conceptual development through to installation.


Precise Graphix was established using Keith’s starting capital of $160,000 and Dean’s graphic experience. The business is operating for twelve (12) years, and things went well for many years. Recently, it faced loses after their major client slowed down. This was their biggest client and comprised 65% of their profit.

Marcus is very confident that Precise Graphics can make more than $4.4 million. It can do and earn bigger if its leadership goes the right path and if all the workers focus and give more attention to detail. He believes the Precise Graphix can easily grow into a $50-million company.

Problems/Issues In The Business Found By Marcus

  • Lack of clear and strong leadership.
  • They have obsolete equipment and dysfunctional printing machines.
  • The company is paralyzed by the lack of vision.
  • No system in place.
  • There is process disaster says Marcus.
  • It is not keeping up with the times.

The Deal

Although the Precise Graphix doesn’t have huge assets and is losing profits recently, Marcus strongly believes that he can do a lot to help the company. He really wants the two owners to step up and know their roles and responsibilities. Keith must lead the company and Dean must focus on making the best designs.


Before stating his offer, Marcus tells the company owners his observations and his plans to help them. He made sure that Keith and Dean understand his intentions and plans.

He then offered his proposal of $270,000 for 33% ownership. Both Keith and Dean took some time to think over the offer but when Tina, Keith’s wife entered, it was clear that they need help. Marcus’ proposal was accepted, and the deal was done. But there was a twist, the company must impress Marcus with a surprise task.

Solutions Suggested/Implemented by Marcus To Improve The Business

  • Designate Keith as the company manager and Dean as design manager.
  • Keep work in place.
  • Organize the working place and discard all the trash.
  • Buy new equipment.
  • Give Keith, Dean and the entire company a challenge.

During The Show…

To uplift the spirit of the entire company and before the owners could cash the deal check, Marcus gave them a challenge. The challenge is to let Precise Graphix make some design changes and improve the interior of Marcus’ company Camping World.


The whole company was energized and excited to show Marcus what they have got. They worked hard to meet the 3-weeks deadline that Marcus gave them. It was a true challenge for everyone to step up their game and show Marcus that they deserve to get the check.

Marcus was blown away when he first saw the results, but he was disappointed once he made a closer look. Although the designs were good, its implementation was poor. He cited all his negative and positive feedback.

Conclusion and Updates on the Business

Marcus was happy yet dismayed with the quality of work that Precise Graphix delivered. He helped the company figure out which in part did they failed. It was discovered that Dean was not able to relay his designs properly to the workers.Communication is very crucial, and everyone hopes that Dean will start to open up his vision and plans to the employees.


Marcus gave Dean another chance to show his real talent in designing, he allowed him to design and make the signs for his other company AutoMatch USA. Dean was upset at first but took the challenge. His initial presentation was excellent. On the day of revelation, Marcus and his AutoMatch team were all happy and satisfied. Dean has perfectly executed all his plans, and the entire company contributed to the project’s success.

Marcus was happy and the entire Precise Graphix team was happy and relieved. The company is in for bigger opportunities and more profit. We wish them all the best.

I hope you enjoyed this review of this episode.

Don’t forget to share this review on social media and share with us your opinions on the episode and its characters in the comments below.

Thanks again for visiting.


>> Visit the next episode Precise Graphix – The Profit Season 3 Episode 7
<< Visit the previous episode Grafton Furniture – The Profit Season 3 Episode 6


Grafton Furniture – The Profit Season 3 Episode 6

Marcus Lemonis Vs Grafton Furniture

The Company: Grafton Furnituregrafton-site

The Owner(s): Steve and Mary Grafton



In this episode of The Profit, Marcus Lemonis visits Grafton Furniture. Grafton Furniture offers a complete custom capability, which executes designs and alters products to perfectly suit customers’ demands. They specialize in creating classic and contemporary furniture that fits any style.

It is located at Miami, Florida and was founded by a Cuban immigrant Esteban Grafton in 1964. It started as a small workshop limited to re-upholstery, but has grown into a design laboratory and production facility. Today, the furniture company is owned by Steve and Mary Grafton.


Grafton Furniture is a kind of “generation business” that struggles to survive in this modern and more demanding economy. For decades, it has produced and sold custom-made furniture that well-fitted the pocket of the wealthy individuals and it succeeded. But when the economic downturn occurred, the business was losing. Steve, son of Esteban and the second generation business owner suffered financial difficulties that resulted to condo and car seizures.


Today, Grafton Furniture is doing all it can to keep the business profitable and continue providing jobs for its multicultural workforce. Steven, Steve’s son will soon manage the business and it’s crucial that he knows all the aspects. But, Steve is having trouble letting go of Steven and listening to his innovative ideas. Grafton Furniture is facing some challenges in maintaining the highest quality standard in furniture-making.

Problems/Issues In The Business Found By Marcus

  • The debts are piling up.
  • Father and son are struggling to work harmoniously.
  • Outdated facilities.
  • Limited group of clients.
  • Unorganized working place.
  • Absence of a clear working process.

The Deal

Marcus is pleased to look into the Grafton Furniture business system. He loves to help people from the place where he was raised and experienced all the hard work to keep a good business. He can relate to the Grafton Furniture business very well considering that he grew up in the place and it’s also a business manage by the generation. Marcus’ family used to run a Chevy dealership in the area and he wants to share all his learning to avoid business failures like what he experienced.


Because Marcus has convictions that Grafton Furniture can do a lot to pay their debts, improve the system and compete in the bigger market. He offered the Grafton family a staggering $1,500,000 investment. He will provide the money for 45% ownership, full business control. He wants to use the money to pay the debts, provide working capital and help the family survive. It was not hard for the Graftons to agree and they accepted the offer. Marcus signed the check, Steve accepted and the deal was sealed.

Solutions Suggested/Implemented by Marcus To Improve The Business

  • Pay the debts.
  • Help the relationship between Steve and Steven improve.
  • Buy and install new machines and facilities.
  • Use the old showroom to widen the production area.
  • Renovate the entire place.
  • Produce furniture for different customer groups.
  • Introduce a new and highly efficient working process.

During The Show…

Marcus met all the staff to tell them about his investment and that he was happy to help all the people obtain success for all their dedications. He talked about transforming the place to be more conducive and the implementation of a new work process. He checked the Grafton Furniture showroom and was not impressed. He decided to give Steven the full responsibility regarding quality control and convert the area as an additional production space. They were able to find a new showroom in a better location.

Marcus proposed for the creation of three product categories namely:

  • The Quick Ship
  • The Semi-Customs and
  • The Customs.

He then asked Steve to design and build four different accent chairs that will represent the 4 American regions as part to the Quick Ship campaign.

Conclusion and Updates on the Business

Although Steve had difficulties of giving more control to Steven. He eventually realized its importance. Marcus told him that most second generation business owners have 60% failure rate, while third-generation businesses have 90% failure rate. Steven was given more trust and responsibility now and he is happy with it.


Marcus took the father-and-son team to DirectBuy to market their products. They wanted to promote and sell their “All American Dream Collection”. Marcus and the Graftons were happy receiving all the feedback from this. They were invited to join a conference to showcase their products and international skills in furniture-making. This opens then up to even more business opportunities.


Marcus gave the Graftons and the Grafton Furniture workers a bigger surprise with the new artistic company design painted on its building walls. We with this company all the best.

I hope you enjoyed this review of this episode.

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>> Visit the next episode Precise Graphix – The Profit Season 3 Episode 7
<< Visit the previous episode FuelFood – The Profit Season 3 Episode 5

FuelFood – The Profit Season 3 Episode 5

Marcus Lemonis Vs FuelFood

The Company: FuelFoodfuelfood-site

The Owner(s): Erik Leander



In this episode of The Profit, Marcus Lemonis visits FuelFood. FuelFood is a healthy food delivery service located in West Palm Beach, Florida. This company selects, prepares and delivers healthy and affordable gourmet meals across America. It promises to offer customers with the most nutritious and best-tasting food for as low as $7.50 per meal. Erik Leander is the founder and owner of the FuelFood.


Erik began his fitness career at a very young age. At 17 and after 4 years of training, he was awarded first place in a Florida natural bodybuilding competition. He started his own supplement and nutrition store in Florida in his teenage years. FuelFood was born in 1999 after Erik opened his gym. He started by making meals for the pro athletes he was training and explained to them the significance of right diet. He soon got more clients so he started cooking, packing and delivering meals from his house.

The company grew, but it has developed an ailing corporate tradition. Although Erik and FuelFood have helped many people, it cannot achieve a healthy working atmosphere of its own. They are having hard time marketing and retaining the customers the gain. FuelFood is deep in debt and Erik is dominating the entire company in a wrong way.

Problems/Issues In The Business Found By Marcus

  • The business owner is unapproachable and very aggressive towards his staff.
  • The company’s high debts.
  • Too much spending on the delivery services.
  • Meals have poor presentation.
  • Lack the essential cooking equipment.
  • No loyal clients.
  • Inappropriate food campaigns.

The Deal

Marcus has a passion to help small businesses that he believes help people. He can see the drive that Erik and his staff have to produce meals that are helpful in burning fats and building muscles. Marcus was excited learning the story of Chana, a FuelFood employee who lost more than a hundred pounds. She is a living testament of how effective the program is.


Marcus is aware that the company has debt and Erik cannot clearly account all the money that comes in and out the business. He proposed to give Erik $300,000 for a 51% ownership. He intended to use $200,000 to pay off the debt and $100,000 as working capital. Erik hesitated at first, thinking that he might become a minor shareholder of the company, provided that there are other shareholders. After some minutes, he agreed, took the check and closed the deal.

Solutions Suggested/Implemented by Marcus To Improve The Business

  • Marcus took Erik and his team to witness a focus group doing actual product tasting.
  • Analyze client feedback.
  • A meal that is more attractive and tastier was created.
  • Create more tasteful advertisement.
  • New logo was proposed.
  • Creation of customers’ map.
  • Shopping for new and useful kitchen tools.

During The Show…


Since Erik was having a hard time listening to the ideas and suggestions of his staff, Marcus took him, Diana and Jordan to observe a focus group. After receiving feedback, Marcus was happy to know that the inefficiencies of the company are manageable. Marcus was disappointed however to know that FuelFood did not have the right kitchen equipment even though the company has the money to acquire it.


He led an open forum with Erik and all the employees. Erik as usual upset everyone with his aggression and seemed not interested to accept his shortcomings. Two days later, Marcus took chef Mike to the Restaurant Warehouse to buy all the necessary tools that FuelFood needs to be more effective and productive.

Conclusion and Updates on the Business

Marcus was devastated after learning from chef Mike that Diana and another important staff member left the company. Erik was cutting the salaries of his employees. The FuelFood owner explained to Marcus that he needed to do that to pay for something else. Marcus discovered that the company is facing an even bigger problem.


Erik received a notice from the US Securities and Exchange Commission. Marcus looked at it and identified that there is another major owner of the company. The government thinks that the major shareholder is allegedly involved in a Ponzi scheme. Marcus was concerned about the employees, but called the deal off due to the complexity of the company’s status and the government’s involvement. He and Erik had a heated argument before he finally left the FuelFood facility.


Marcus once again escapes from a deal with someone that wasn’t totally sincere with him. I hope you enjoyed this review of this episode.

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>> Visit the next episode Grafton Furniture – The Profit Season 3 Episode 6
<< Visit the previous episode Standard Burger – The Profit Season 3 Episode 4

Worldwide Trailers – The Profit Season 2 Episode 4

Marcus Lemonis Vs Worldwide Trailers

The Company: Worldwide Trailersworldwide-trailer-site

The Owner(s): Tom and Nancy



In this episode of the profit, Marcus Lemonis visits Worldwide Trailers. Worldwide Trailers is a company that manufactures and sells concession trailers located at Tampa, Florida.

They specialized in food trailers, manufacture cable splicing trailers, mortuary trailers, tailgate trailers, refrigerated trailers, emergency response trailers and restroom trailers. The business started by a former couple Tom and Nancy in 2001. Even if their personal relationship ended some years ago, they still remained business partners.


Worldwide Trailers makes $4 million in profit in the earlier years, but this reduced to around $400,000. Marcus believes that if only Tom and Nancy understand the industry, the business can earn more than 10% revenue every year. Worldwide Trailers employs almost 20 employees.

Marcus firmly believes that Worldwide Trailers can make it big. However, Tom and Nancy’s constant disagreements and fighting get in the way. Nancy hardly separates her personal dealings from the business.

Problems/Issues In The Business Found By Marcus

  • Worsening business relationship between Tom and Nancy.
  • Small manufacturing plant.
  • Not enough number of workers.
  • 2 separate facilities that are miles apart.
  • Costly deliveries.
  • No inventory and checkout list.
  • No cost analysis and quality control.

The Deal

Marcus is confident that Worldwide Trailers can grow into 20-million-business or even bigger. He proposed a deal to Tom and Nancy. His initial proposal was $500,000 for 50% ownership. Tom liked the deal and he wanted to go for it, but Nancy was having second thoughts. She believes that the business and her shares are worth much more than what Marcus has offered.


Marcus then offers $700,000 so that $600,000 will go to the business, and Tom and Nancy will get $50,000 a piece. Everyone agreed, and the deal was made. The bank check was signed, and they shook hands.

Solutions Suggested/Implemented by Marcus To Improve The Business

  • Establish a sole facility in Georgia.
  • Introduce a new inventory system.
  • Make checkout list and improve quality control.
  • Create accurate and up-to-date reports.
  • Employ the right process in place and protect jobs of the workers.

During The Show…

Marcus announced to all Worldwide Trailers’ employees about the deal that he, Tom, and Nancy closed. He told them that changes in the process will be incorporated to achieve a higher efficiency level. Marcus brought an inventory group to Worldwide Trailers to do auditing of materials. It was discovered that the company lost $80,000 in inventory.

Marcus was trying to convince Nancy to move to Georgia to focus on running the business. He brought her to a potential new home. Unfortunately, Nancy has not made her mind yet. It is so hard for her to let go her beach house and believes that Tom will not move to Georgia either.

Conclusion and Updates on the Business


Sadly, because of Nancy’s failure to accept change and stay professional despite her personal issues with Tom, Marcus found it hard and impossible to help Worldwide Trailers. Nancy kept on insisting that she needs no one, and she can run the business like she did before.

When Nancy discovered that Tom’s girlfriend had been working with the company behind closed doors, she started a heated argument in front of Marcus. She even invited the employees to see the dispute. She first said that the deal was off. Afterwards, Marcus withdrew the deal, thinking that Tom and Nancy cannot leave their past behind. They cannot focus on Worldwide Trailers alone.


Nancy tells Marcus she wants him, to which Marcus responds F U?!? as he walks away. Ahahahahahaha

I hope you enjoyed this review of this episode.

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>> Visit the next episode Tina & Michaels’ PRO-FIT – The Profit Season 2 Episode 3
<< Visit the previous episode Sweet Pete’s – The Profit Season 2 Episode 6


Standard Burger – The Profit Season 3 Episode 4

Marcus Lemonis Vs Standard Burger

The Company: Standard Burgerstandard-burger-site

The Owner(s): Sammy Lazoja, Joseph Tranchin, Joe Covello, Todd Baslin and Fuji Lazoja.



In this episode of the profit, Marcus Lemonis visits Standard Burger. Standard Burger is renowned for its customizable burger experience, tasty potatoes and delicious ice cream/shakes. This is located in Hylan Blvd, Staten Island, New York.

Standard Burger was established in 2012 by 4 best friends: Sammy, Joseph, Joe and Todd. All of them invested money in the business with Sammy being the major shareholder. The burger business is promising, but they lack sales and their debt are mounting. Their working motto is, “We Set The Standard!


It was Sammy’s initiative to keep contacting Marcus for 2 years. He recognizes that their company needs real help to salvage their relationships and their business as well. Standard Burger is in a dire situation, but he knows there is potential for things to improve.

Problems/Issues In The Business Found By Marcus

  • There is no one who oversees the entire company full-time.
  • The place is chaotic and messy.
  • Lots of personalities and everyone is always arguing.
  • All the other owners have issues with Sammy’s brother Fuji.
  • Lots of dysfunctions.
  • Low sales and lots of debt.
  • They fully depended on burgers for profit with a low profit margin.
  • They have to improve their menu.

The Deal

Marcus strongly believes that there is hope for the Standard Burger and it can develop into a high-profit business. However, he pointed out how the worsening relationship among the owners complicates the situation. He wants to recognize Fuji’s contributions to the company with him having decades of experience in restaurant business.


He offered the owners $130,000 to pay for the existing debt, renovations and re-branding of the business. Except for Sammy, Joe, Joseph and Todd had having reservations with the offer because Marcus wants to bring Fuji back. But Marcus defended his idea and they all come to and agreed with him. Marcus also asked them all to invest $15,000 to re-affirm their commitment. Fuji will be managing the Standard Burger, while Joseph will be the general manager. Marcus will own 30% of the business and takes 100% control for as long as its needed. The deal was sealed.

Solutions Suggested/Implemented by Marcus To Improve The Business

  • Clean the entire business premises and renovate it.
  • Make a new and improved menu.
  • Repackage the brand.
  • Organize all the stuff and apply new working process.
  • Fix the co-owners relationship.
  • Re-establish respect and trust.
  • Use the best raw ingredients and introduce new products with high margins.

During The Show…

To start the whole transformation process, Marcus insisted that they have to temporarily close down the business for renovations. While the cleaning, organizing and renovation are taking place, they work on their new menu and think of new food ideas to add.

Marcus took the Standard Burger owners to Amy’s Bread to see the freshest bread they could use as buns. They also visited the Lucy’s Whey to find the perfect cheese. Everyone was amazed with the loads of different types of beef they saw at Pat Lafierda.

To mend all the heartbreaks and frustrations of the past, they all went to Umami Burger. This was their time to chill out, talk and see how an established burger business operates. They could see the menu, the pricing and how the customers are being served.

Conclusion and Updates on the Business

After picking the best raw ingredients, making new food items for the menu and transforming the place, the business finally re-opened. They are now introducing their Burger, Potato Bar and Shake Bar. Their business place is bigger, more organized, have new equipment, more tables and seats.


Their $1,500 daily revenue increased to $4,500 a day. Marcus is happy, the co-owners are happy and the customers are satisfied. We wish the best for these friends and their business.

I hope you enjoyed this review of this episode.

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Tonnie’s Minis – The Profit Season 3 Episode 3

Marcus Lemonis Vs Tonnie’s Minis

The Company: Tonnie’s Minis

The Owner(s): Tonnie Rozier



In this episode of the profit, Marcus Lemonis visits Tonnie’s Minis. Tonnie’s Minis is located at Broadway, New York. Tonnie officially established his Tonnie’s Minis Cupcakes in 2006. He was able to obtain big accounts from retailers like Bloomingdales and Macy’s.

At an early age of 7, Tonnie Rozier started baking with his grandma. He was observed for his brilliance in creating confectionery treats at such young age. At this time, he already realized that he can make money with his interest and talent in baking. Years after, his friends discovered this, and he was earning from baked goodies.


After graduating from college, he began selling cookies by the bag to his co-workers and friends averaging up to a hundred bags daily. His baking business started at his home in Jersey City, while he was still working as the Boys and Girls Club’s director. While looking after his son, he created his mom’s original recipe. The moist carrot cake with a creamy-delicious cream cheese icing. He refined the recipe and made it his signature dessert.

Unfortunately, his business dealings were half-baked. He constantly asked and borrowed money from his wife Eranise to cover bills such as payroll and rent. He was forced to shut down 2 of his stores. Now he is striving to make his last store survive.

Marcus likes Tonnie’s idea of “Build Your Own Cupcake” but his implementation is poor. The company has a terrible business process and makes just about $500 a day sales. This is not enough to cover production cost, labor cost, electricity and other expenses. One thing that Marcus worries about is that these figures are not “estimates”, but “guesstimates”.

Problems/Issues In The Business Found By Marcus

  • There is no workflow and no work process in Tonnie’s Minis.
  • The workplace is chaotic, crowded and not inviting.
  • The business is losing everyday and sales are slowing down.
  • The debt is piling up.
  • His business has the worst entrance door according to Marcus.
  • Tonnie relies mostly on free labor.
  • Lots of wasted cupcakes.
  • Tonnie never listen to his wife or sister Tamika. He insists on expansion while the business is barely surviving.
  • Borrowing money from loan sharks.

The Deal

Marcus is fascinated with Tonnie’s concept of “Build Your Own Cupcake”. Marcus offers Tonnies a deal of $100,000 for 20% ownership. The amount will help to pay debt and for some renovations. Tonnie hesitated to accept the deal and counters by asking for $600,000 for 20% ownership. Marcus did not buy the idea, instead he proposed $600,000 for 33% ownership.


There was a little debate but Eranise asked Marcus to add some money to pay Tonnie’s mom and the loan sharks. Marcus agreed to it and signed $125,000 check for a 25% share of the business. Tamika convinced her brother and finally, Tonnie accepted the check. Everyone agrees on having Marcus 100% in-charge of the business.

Solutions Suggested/Implemented by Marcus To Improve The Business

  • Fix the store and improve the process.
  • Find out how much every cupcake would cost, which includes raw materials, package and frosting.
  • Lower the cost of production.
  • Total renovation of the place.
  • Find for ways to make the production and sales process more efficient.
  • Make more deals with retailers.
  • No expansion until the business is stable.

During The Show…

To start the Tonnie’s Minis’ transformation, Marcus has talked with the staff, including Tamika, Erinase and Tonnie. They made actual computations of the real cost of producing a single cupcake which they determined to be 53 cents.

Tonnie struggles to give Marcus his full trust saying he felt abused by the situation. Marcus said he can’t do business with people who felt he is abusing them. After more discussions, the two have finally get to move on and try to make the partnership work.

Marcus tries to listen more to Tonnie and agreed to come with him to visit the new business location. Marcus was dismayed upon knowing that Tonnie has already signed the lease contract of the place without even considering his capacity to build and sustain the business. He also cited that there was no solid home base for the business and it’s not logical to have a new uncertain venture.

Marcus has to spend $30,000 more in renovating the place since the ceiling completely collapsed. He then takes Tonnie to the Sylvia’s Restaurant to try Tonnie’s sales techniques.

Tonnie tried to pursue the owners by introducing his cupcake made of sweet potatoes and promised to make this exclusively for the Sylvia’s. The owners have some reservations but allowed them to distribute his samples to the customers.

The customers love it and this pushes the team at Sylvia’s restaurant to make a deal with Tonnie’s. Tonnie, Tamika and Marcus visited Merlita Bakery to look at the business operation. It’s clear to Tonnie that adopting new techniques will help him lower the production cost, thus gaining higher profit margin.

Conclusion and Updates on the Business

With Tonnie listening to more business suggestions, the Tonnie’s Minis Cupcakes finally re-opened with a newly renovated and well-designed shop. To make the re-opening of the business bigger, they distributed samples at the streets. More customers were invited and delighted with the new look and process of the company.


Tonnie has already paid his mom, and he recognized the big help of his sister, Marcus and his wife. Tonnie’s Minis Cupcakes is getting on the right track again and projected a $1,100 gross income a day, which totals $140,000 a year. We wish the business all the best and hope Tonnie stays on track with his goals.

Hope you enjoyed reading this quick summary of the episode. Feel free to share your comments on this episode and join the discussion.

Thanks again.


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SJC Custom Drums – The Profit Season 3 Episode 1

Marcus Lemonis Vs SJC Custom Drums

The Company: SJC Custom Drums

The Owner(s): Mike and Scott J. Ciprari



In this episode of the profit, Marcus Lemonis visits SJC Custom Drums. SJC Custom Drums is located at Worcester Street, Southbridge, Massachusetts. Brothers, Mike and Scott J. Ciprari started assembling drums when they were just teenagers. Mike was 13 and Scott was 14. The company’s name was followed after Scott’s name.

It was the older Ciprari that was the hands-on builder, while Mike was fascinated with the aesthetic part of the drums. At an early age, Mike worked at Dunkin Donuts and later at his dad’s car dealership to save funds and start investing in their new passion.


The family’s basement used to be filled with boxes containing drum parts, and their grandmother’s basement used to be their assembly area. As they started to get better at drum building, they thought it was right time to get some of their friends to use their drums and began spreading the news. Few of the first endorsements from the brothers were given to Strike Anywhere and A Wilhelm Scream bands. It was like a gamble for the Ciprari brothers to see if how things work for them. They experienced loses at the beginning, but they manage to keep moving.

But after years of SJC’s business operations, problems got bigger and more complicated, just like the brother’s relationship. They had a bad inventory system, their debts mounting, and no money in their account. One of the customers’ common complaints was the delayed delivery of their orders. Customers had to wait months and months to get their orders. Mike admitted that when his brother Scott left the company, things became harder..

Problems/Issues In The Business Found By Marcus

  • Inefficient manufacturing process.
  • Company is in verge of bankruptcy.
  • Ciprari brothers are not in good terms with each other.
  • Disorganized workplace.
  • Chris’ abilities are not fully taken advantage of.
  • SJC has lots of liabilities (credit card debts and more)
  • The business has a low profit margin.
  • Slow production that causes delayed delivery of orders.

The Deal

Since Marcus sees a lot of orders for the drums in SJC, he was not worried about the sales. He offered $400,000 deal for 33% ownership. $300,000 will cover for all liabilities, while the remaining $100,000 will be working capital.


At first, Mike hesitated but eventually agrees to the deal and proposed to make Chris a business partner. Marcus signed the check and they closed the deal. He is 100% in control of the business for as long as it takes to get things back up.

Solutions Suggested/Implemented by Marcus To Improve The Business

  • Marcus provided the working capital.
  • Clear all liabilities.
  • Place $100,000 into the business account.
  • Good inventory system.
  • Organize the workplace.
  • Patching up the brothers’ differences.
  • Having the process in place.
  • Lower the production cost.
  • Make a higher profit margin.

During The Show…

For the SJC to soar high again, Marcus implemented the proper production and proper marketing systems. He introduced the creation of the Good-Better-Best business plan. He made sure that there is a specific drum kit for beginners, intermediate and professionals with a suitable price tag.

He simplified the process and asked Scott for his suggestions. Scott provided reliable and effective production methods to speed up and simplify the work of the employees. Marcus also asked Chris and other employees to discuss how they can reduce the production cost to meet their expected 40% profit margin. They were able to point out the changes neede. The new innovative ways of creating drums make the production time for the finished product 10 days instead of months.

Marcus brought Mike to showcase his products on US’ largest musical instrument retailers, Sam Ash. This is where Marcus witnessed Mike’s brilliance as a sales person. He made a mark when he said that SJC could compete with other major international brands because it’s made in USA. He highlighted the quality of his drums at a very competitive price.

Conclusion and Updates on the Business

In the end, all the problems were properly addressed. The production cost has been lowered and the company is more efficient on fulfilling the customers’ orders.

The Ciprari brothers have mended their relationship. They now work side-by-side to grow the company they both started few years back.

The custom drums company has closed a deal with Sam Ash. Marcus is in the process of finalizing a license deal with the School of Rock.

Hopefully, the students will represent the entry level drum kit and the proceeds will be used for scholarships. This will allow more kids to learn and have fun with music. According to Marcus, if your business is healthy and you have a solid relationship with people; you will surely earn the profit. We wish the company all the best.

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