The Profit Season 3 – Marcus Goes Bigger
After two incredibly successful seasons on CNBC, The Profit returned bigger and bolder than ever with Season 3. Marcus Lemonis tackled more complex businesses, larger investment amounts, and even more emotionally charged situations as he worked to revive struggling American companies across the country.
Season 3 was particularly notable for the quality and diversity of businesses featured, as well as some of the most dramatic confrontations and high-stakes negotiations the show had ever seen. If Season 1 introduced viewers to Marcus's style and Season 2 refined it, Season 3 was the season where The Profit truly hit its stride as one of the best business shows on television.
What Made Season 3 Special
- Zoe's Chocolate — a luxury chocolate company based in Hershey, PA
- Eco Me — natural household cleaning product company
- Key West Key Lime Pie — iconic regional food brand seeking national distribution
- Mr. Green Tea — artisan ice cream manufacturer struggling with scaling
- Farrell's Ice Cream Parlour — reviving a legendary American restaurant chain
- Bridal Styles Boutique — wedding dress retail with family conflict at the center
The Zoe's Chocolate Episode
One of the most talked-about episodes of Season 3 was the Zoe's Chocolate Co. visit. The luxury artisan chocolate company based in Hershey, Pennsylvania — run by the talented Zoe Sherwood — had everything to succeed but couldn't get the business fundamentals right. Marcus saw enormous potential and made a deal. You can read our full review of the Zoe's Chocolate episode here.
Season 3 Legacy
Season 3 cemented Marcus Lemonis as one of the most compelling figures in business television. His willingness to get emotionally invested in the people he helps — not just the balance sheets — is what separates The Profit from other business shows. Season 3 gave viewers more reasons to root for Marcus and the business owners he worked with, and the "Profit Effect" on featured companies was stronger than ever.
Season 3 also demonstrated that not every deal works out — Marcus walked away from several businesses when the owners weren't willing to commit to necessary changes. This transparency made the show even more credible and educational for viewers.
How to Watch Season 3
Season 3 of The Profit is available on Amazon Prime Video and can also be purchased as a digital download. Fans who want to rewatch their favorite Season 3 episodes or catch up on any they missed will find the full season available on major streaming platforms.